‘I have a dream.’ Said Martin Luther King Jr.
When my dream first found me, it was a morning like any other. I was reading my daily interview section in the newspaper, La Vanguardia.
It was an interview with Brenda Chávez, a journalist and expert in sustainability consumption and culture. Brenda, wrote about the ugly truth behind the fashion industry, and the meaning and mission of her book: Your Consumption Can Change the World. Her belief in the possibility of change inspired me.
As soon as I finished the article, I went out to my local bookstore. When I came home, new book under my arm, I felt eager and excited to be inspired.
Chapter by chapter, I learned more from Brenda, about ways to start changing the world with the power of my consumption.
I discovered that every time I choose what I buy (whether in fashion, beauty products, technology, food or beyond) I am able to take action and make a positive difference. It is possible to contribute daily to alleviate climate change and social disparities. While before I had felt powerless, I now felt empowered to promote a humanised economy through even my smallest actions!
After discovering Brenda’s work, I found myself driven to learn more.
In her book Donut Economy, Kate Raworth explains how, by rethinking the conventional capitalist economy, it is possible for us to live in a fair and balanced society. She also gently guides the reader to understand how the capitalist economy actually works, and why we should rethink it.
By starting this learning process, I discovered the real consequences that buying a new, cool outfit, or even thoughtlessly buying groceries can have. This knowledge devastated me, and forced me to rethink my vision of how I eat and dress.
In the course of my research, I came across the Fashion Revolution website. The organisation leads the largest activist movement in fashion by asking brands their most dreaded question: #Who made my clothes?
I found a vast quantity of information and resources, which gave me the tools to take action. I also found out more about their co-founders, Carry Somers and Orsola de Castro; two women who were spurred into action after the 2013 tragedy at the Rana Plaza factory in Bangladesh. Mango, Benetton, El Core Inglés, Primark, Carrefour and Auchan are just a few of the big brands that were producing clothing in this factory.
The tragedy was the most serious in the history of fashion. 1,134 female workers died; 2000 were injured. There was no forthcoming justice for the families.
After educating myself about sustainability, I realised something integral. My own unnecessary consumption was the product of my own search of existential meaning. I will explore this at length in a later blog post, but for now: I realised that by daring to dream collectively, and not just individually, we could move on from the drive for individual consumption.
We are Carla and Marie.
We’ve been friends since we were little girls, and our friendship is based on a tremendous sisterhood. We have found that, working together, we could make our ambitious dream come true: creating a brand of Eco-Sensual lingerie that seeks to empower women, and encourages them to own their sensuality and femininity.
With our lingerie, we intend to enliven your sensuality without compromising the well-being of other people or the planet. Responsible consumption and how it relates to Mother Nature are serious subjects which remain at the core of our mission.
Sometimes it can be difficult to process that incredibly cheap prices for products or services incur a different cost; one paid by either the planet or another human being. Fair pricing can result in a positive impact through fair pay and reduced environmental impact. UMA is our way of taking action, in an effort to leave behind the old paradigm and move towards a humanised economy.
Our lingerie is ethically made in a workshop in Barcelona. We like to believe that we strengthen the local economy with our economic activity; our choices of materials are mostly from Catalan suppliers, avoiding excessive carbon emissions from transportation. Our fabrics are certified to guarantee both the sustainability of production and the quality of the fabric. You can find more details in our Sustainability website section!
UMA lingerie also arrives in sustainable sensory packaging, with an Eco-design allowing it a second life. Even the tags of the lingerie are eco-designed to be reused as a bookmark for your favourite books.
🌿Discover our first GAIA collection🌿
Our hope is that this dream transcends all those women who also dream of a sustainable, sensual, feminine and ecofeminist world, which empowers us to dare to live this life honouring who we are by nature.